Bath Ales

It’s been a real pleasure to work with the Bath Ales brewery over the last few months. We produced a set of six different films together – about the brewery, the business and the beer.

Obviously a fair amount of research was required – in order to understand and appreciate the quality and flavour of the products we were filming. It’s a tough job…

The newest of the films I’ve directed for Bath Ales are instructional videos – demonstrating the best way to use three different casks in which real ale is delivered. “How to” films always run the risk of being informative, but dull. So we tried to adopt a little of the humour that characterises Bath Ales’ branding and marketing materials. In particular we developed the theme of the Loyal Hare Force – a loyalty card system for those who enjoy Bath Ales products regularly.

The result was a vintage newsreel effect featuring an magnificent appearance by Wing Commander Richard Dempster.

How to pour 9 perfect pints from a Bath Ales microcask.

My thanks to Richard for playing the part with such enthusiasm. A vintage performance.

The most ambitious film I produced for Bath Ales is a short documentary following the production of their beer from raw ingredients right through to the finished pint in the pub. This “making of” film is shown exclusively as part of the Bath Ales Brewery Tour (an excellent way to spend an evening with friends). But you can get a flavour of the story in this little taster…

Thanks must also go to the whole team at the Bath Ales. They produce an exceptional range of drinks with extraordinary commitment to quality and consistency. And they are an extremely nice bunch of people to work with too.

Cheers.

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